At Rasmussen University, we understand the changes in the digital economy and infuse digital concepts throughout the curriculum for the world we live in today. Through market-relevant courses, you’ll learn about traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO) and product management to help you become a successful marketing professional. Online Empowered Learning® courses allow you to learn by doing and manage your pace. This Bachelor's degree in Marketing is available with $149 self-directed assessments, which let you prove that you already have the knowledge for a particular course and don't need to take it.
You can choose one of two specializations in the online Bachelor's degree-completion program—Digital Marketing or Sales Management—to enhance your skills in a particular area of interest. The Digital Marketing specialization is great for students passionate about digital advertising, social media and creative content. Specializing in Sales Management will help you develop sales strategies and utilize integrated marketing campaigns.
Plus, get a head start on your MBA with our accelerated Master’s pathway at no extra tuition cost. You can take one MBA course as part of your Bachelor of Science degree in Marketing. Gain advanced knowledge and skills without committing to grad school right now. If you decide to complete your MBA, you can save up to $1,097.2
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What Will I Be Prepared to Do When I’m Done?
Pursue Industry Certification
To enhance your resume even further, coursework in this program provides you with the formal education to be eligible to pursue the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification. You may also be eligible to sit for the Certified Associate in Project Management® (CAPM®)3 exam and the Project Management Professional® (PMP®)4 certification exam through the Project Management Institute. All of these are highly valued by employers.
Promote Active Marketing
Through versatile digital advertising, knowledgeable content creation and SEO utilization in our Marketing program, you will be able to actively help drive customer engagement and growth.
Pursue Potential Job Growth
According to the Bureau of Labor Statistics (BLS), the projected job growth potential between 2020 and 2030 for Marketing Managers is 10%.5 An online Marketing degree from Rasmussen University can help set you up for success in this growing field.
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What Skills Will I Gain?
Digital Advertising
Digital Marketing Specialization
Use innovative and accurate digital advertising to build a brand image that highlights an organization’s unique strengths and value proposition.
Search Engine Optimization (SEO)
Digital Marketing Specialization
Employ SEO marketing strategies and techniques to effectively advance your business’ marketing initiatives for engagement and conversion.
Build Marketing Campaigns
Sales Management Specialization
Gain a comprehensive understanding of marketing campaign execution, utilizing creative marketing solutions that integrate both traditional and online marketing channels.
Sales-Focused Communications
Sales Management Specialization
Utilize your knowledge of key concepts related to the interpersonal, value-added customer communication process within professional sales, focusing on relationships, products, customers, presentations and ethics.
What Types of Classes Will I Take?
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Advanced Marketing Strategies
- MAR 4171
- Online
- 4 Credits
In this course, students will learn about advanced applications of marketing mix strategies in both domestic and international business environments. Topics include common internal resources and external trends that influence marketing decisions and organizational factors that can solidify strategic success.
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Visual Marketing and Social Media
- Digital Marketing Specialization
- MAR 4316
- Online
- 4 Credits
Introduces higher levels of social media strategy and execution, including campaign development, incorporating the use of effective visual marketing and addressing crisis communication.
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Sales Promotion, Analytics and Forecasting
- Sales Management Specialization
- MAR 4532
- Online
- 4 Credits
Studies short-term tactics to boost sales, increasing demand and visibility through sales promotions and analyzing trends to predict future events. Focuses on creating value for the consumer and supporting organizational goals and objectives.
23 Courses to Complete
90 Credit Hours
Estimate Your Tuition
Rasmussen University is committed to making education more affordable for all students. Our tuition estimating tool can help you visualize the cost of your degree and see what savings opportunities are available to help you achieve it.
What Should I Know Before I Enroll?
Entrance Requirements
To be considered for admission, students must hold a conferred Associate’s degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher. No background check is required for this program, but pre-employment screenings, like background checks, may be required for future job opportunities.6
Transfer Student
We believe in giving credit where it’s due. You can get an estimate of your transfer credits without an official transcript in one business day (on average). Talk to an admissions advisor today, or explore our Transfer Policy page for our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.
Help Paying for College
Higher education should be a manageable investment. Talk to an admissions advisor and learn how these programs can make it more affordable with self-directed assessments, credit for prior learning, loans and grants, scholarship opportunities, corporate grants and military discounts for those who qualify.
Where Can I Find Online Marketing Courses Near Me?
At Rasmussen University, we want our courses to be available on your schedule, not the other way around. Select programs are available for enrollment through a specific campus and nationally online, but students complete the courses online and are able to utilize online and on-campus support and resources. See below to find out where you can find an online Marketing program near you.